From today’s lecture – Rough notes
“If a static design, like a picture, can tell a thousand words, imagine what a moving picture can do? “the properties of a motion can tell a story of its own, so combining with a static image design, you have the possibility of constructing.
Visual Properties
- Form – geometric shapes which are exact, the abstract modern artistic ( non objective and intuitive) form, and imperfect natural forms
Abstraction in early motion graphics include work of Hans Richter such as Rhythmus 21 and 23. and Stan Brakhage’s Mothlight in 1963. There is also 3D form to take into consideration
- Value – things like contrast, focal points
- Color - moods, symbolism, e.g sin city, subjectivity of color, psychological, gender and cultural properties
properties – Hue (actual Color), Saturation (addition of grey), Brightness (addition of black or white)
- Texture / Pattern – touch and feel
Image considerations
- styled/realistic/graphic/textural/blended/sketchy
Live Action Considerations
- cinematographical ideas
- tone / contrast, lighting, DepthOfField, focus(and other camera properties)
Intergrating Live Action – Rotosccoping e.g. of bridgring live action and animation
Typographic Considerations
Type – conveying meaning to words in a language, has physical shape further enhanceable by time and motion
Type’s aesthetic basis and pure forms, +ve and -ve shapes, imagination of movement of shapes, counterforms (shapes between letters)
Anatomy, classification
